Three stories, one shared goal
Trust is built over time. Our experience is where it all begins.
Helior’s corporate roots date back to 2016. In 2022, building on these foundations, the current founding team established Helior and began developing the project.
Bringing together a range of skills and experience, they created a project dedicated to physical gold, with a clear goal: to make it more accessible to individuals and families through a model built on transparency, professionalism and personal relationships.
Helior brings together expertise gained across a range of fields, including entrepreneurship, finance, business development and client relations. These complementary experiences have shaped a shared project, built over time on trust, professionalism and a common vision.
At the heart of the project is a clear conviction: physical gold should be more accessible and easier to understand.
This is the foundation of the Helior model, which combines Swiss physical gold, dedicated services and a network of Gold Advisors who help people understand Helior’s solutions.
A MODEL BUILT AROUND PHYSICAL GOLD
Helior makes Swiss 999.9 fine physical gold more accessible through solutions designed to meet different needs.
The gold is sourced from refineries on the LBMA Good Delivery List and, where it is held in custody, is stored professionally in Lugano.
Every purchase is documented, and allocated gold is identified by the bar’s serial number, ensuring clarity and traceability throughout the process.
Three different paths. One shared vision.
Helior is led by Luigi Leonardi, Fabiano De Marco and Filippo Barbieri, who bring together complementary skills and experience to shape the project and ensure its continued development.
Strategy and development, leadership and relationships, business development and training: different areas of expertise united by a common goal — making physical gold more accessible to individuals and families.
Helior Co-Founder — Strategy and development
An entrepreneur and manager with over 25 years of experience in business development, sales networks and innovative projects. Throughout his career, he has worked in the insurance, communications and trading sectors, developing expertise in building organisations, training sales networks and launching new business ventures. At Helior, he leads the development of the project’s strategy and drives its growth, bringing a vision focused on innovation and sustainable development.
Helior Co-Founder — Leadership and relationships
An entrepreneur and manager with nearly 30 years of experience in private banking, commercial management and professional network development. He has held management positions at major financial institutions, overseeing teams of private bankers and portfolios worth hundreds of millions of euros. He has also held prominent positions in trade associations representing the business community. At Helior, he contributes to the development of strategic relationships and the growth of the project, drawing on his extensive experience in leadership, communication and building professional networks.
Helior Co-Founder — Business development and training
A professional and manager with over 30 years of experience in financial services, business development and network building. Throughout his career, he has supported individuals and businesses in their financial and professional development, with responsibilities spanning training, coaching and the organisation of sales teams. At Helior, he contributes to the project’s business development and the training of its network, drawing on his experience to promote greater awareness of physical gold and wealth protection.
Making physical gold more accessible to individuals and families.
We believe physical gold is a tangible means of protecting and diversifying wealth. That is why Helior makes it easier to understand, purchase and hold physical gold through clear solutions, a transparent model and the guidance of dedicated professionals.
Our approach combines the enduring value of Swiss physical gold with the simplicity of a service designed to help people make more informed decisions about this asset.
What we believe in
We believe trust is one of the most valuable things we can build. That is why we are committed to transparency, honouring our commitments and always putting people at the heart of our decisions.
We build our model on solid foundations. Our choice of Swiss physical gold reflects our commitment to offering a stable point of reference that can stand the test of time and changing market conditions.
Innovation matters when it makes things simpler, more accessible and more secure. That is why we use technology to serve people, while remaining focused on the reliability of our model and the tangible nature of physical gold.
Protecting wealth means taking care of something that matters deeply to people. That is why we act responsibly in every decision we make, recognising that each choice helps build and strengthen relationships based on trust.
A team united by shared values.
Helior is the result of a team united by a shared sense of responsibility, trust and purpose. People with different skills and experience work together every day to develop a solid project that remains close to the people it serves. We value talent, collaboration and open dialogue, creating an environment in which everyone can take responsibility and make a meaningful contribution to Helior’s growth.
Chief Executive Officer
Chief Investment Officer
Chief Technology Officer
Director of Business Development
Senior Business Originator & Strategic Relations
Crypto Financial Manager
Executive Secretariat Coordinator
Executive Assistant and Press Office & Media Relations
Network Support & Onboarding Lead
Social Media Manager and Marketing & Comunicazione
Business Process Specialist
Marketing Specialist
We look to the future by continuing to evolve the Helior model.
We invest in people, expertise and technology to make physical gold increasingly accessible and easier to understand, while remaining true to the values that guide us.
We aim to continue growing with integrity and consistency, strengthening a model built on trust, transparency and meaningful relationships. Because every lasting project takes time to build, and we intend to keep building Helior’s future, step by step.
